Welcome to Sondr London's first ever collection.
Chapter One features everyday talismans focusing on new beginnings, courage and a go-getter fiery attitude. Traits that will take you wherever you want to be; you've just got to have the nerve to see it through.
I've always loved hearing about the stories and experiences of others. It was only natural for the first collection to be inspired by what led me here and by others chasing their dreams.
I was uninspired and needed a creative outlet. You don't always get that as an accountant (wow what? No way). I had fleeting romances with diving into something different but the pull of security and fear of failure was strong. I finally decided enough was enough and started Sondr, even though everything about it terrified me. I wanted the first collection to be about having the courage to make a change, believing in yourself and daring to chase whatever it is that you really want.