Our Story

Sondr London is a demi-fine jewellery brand inspired by the idea that everyone has a story worth telling.

We describe our pieces as modern talismans, because they’re created in London’s historic Hatton Garden using age-old techniques.

Life isn’t perfect and our jewellery isn’t either. Designs are worked by hand so expect uneven edges, mixed textures and a tactile feel in our collections.

Each style is made-to-order, so we never have deadstock. Our pieces are crafted from recycled silver and gold-plated bronze or brass too, and we try to do our bit for the planet wherever we can.

Above all else, we create jewellery you can make yours. Wear it yourself or gift it to someone else, and create your own special story.

A note from the founder

Hi, I’m Shamim, (but you can call me Sham).

In my 20s I had a long love affair with solo travel. I met tons of amazing people on my journeys and I realised that even though everyone has their own story to tell, we also have so many shared experiences. And I wanted to somehow celebrate that.

I’m an accountant by trade, but when I got home I realised the finance world was not a place where anyone was interested in listening to my hopes and dreams. I needed a creative escape where I could pour all the amazing energy I had gained on my travels and share it with the world.

I decided on jewellery. And even though I have no formal training in design, I wasn’t going to let that stop me. So, armed with nothing but an idea I headed to London’s historic jewellery making district, Hatton Garden, in 2018 with the hope that someone could help make my sketches a reality.

I was in luck and it was at that moment Sondr came to life.

Sondr London Founder - Shamim